Data from the data company Sensor Tower shows that in 2021, TikTok will rank first in both the total downloads and total revenue of the Apple App Store, continuing to lead the growth in spending in the global social application field; and telemarketing list according to the 48th China Internet Network in China According to the Statistical Report on Development Status, as of June 2021, the number of short video users in China reached 888 million, accounting for 87.8% of the total netizens. How to attract users and creators? Analysis of the status quo and competitive strategy of overseas short video industry Image credit:
Sensor Tower In the past year, short video has continued its strong momentum, becoming a part of people's leisure and entertainment and telemarketing list even daily life, and it has also become an area that cannot be ignored by social media/entertainment giants around the world. Starting from Vine, a short video platform launched on Twitter in 2013 (which went offline in 2016), the global short video industry has experienced the budding period of the emergence of form applications, and has gone overseas with Chinese applications such as Douyin and Kuaishou, with complete functions and heavy promotion. In the growth period, after the new crown epidemic in 2020, the industry ushered in explosive growth, overseas giants entered the game, and the story entered a new stage.
This issue of All Media (ID: quanmeipai) brings a compiled article focusing on the following questions: What has been the pattern of the overseas short telemarketing list video market in the past year? When the competition enters a new stage, what adjustments have each platform made to attract ordinary users and creators? 1. Overseas short video market conditions Compared with other existing video forms, graphic and text social networking, games, etc., on a global scale, short video is becoming an important way of entertainment, life and social interaction. In the competitive landscape, in general, TikTok has a large global lead, and other Chinese companies' overseas applications (Kwai from Kuaishou, Likee from YY) have good penetration and activity in local markets, occupying the top position.